News: Budweiser Brewing Group Named Official Beer Supplier

Budweiser Brewing Group UK&I, a proud part of AB InBev, has been named the official beer supplier of Watford FC in a new multi-year agreement set to begin ahead of the new Premier League season in August.

Budweiser, Camden Hells and Camden Pale Ale will headline the wide range of available drinks at Vicarage Road Stadium this season, as Watford FC's new sponsorship agreement with Budweiser Brewing Group is set to enhance matchdays for the Hornets' faithful.

The deal will also see a range of other Budweiser Brewing Group beers and ciders available at The Vic, while the brewer has allowed the Club's relationship with local ale supplier Tring Brewery to continue.

As part of the new arrangements, Budweiser Brewing Group is set to open the newly-created Hornets’ Nest supporters bar (Vicarage Road Stand), and the cherished VBar will also benefit from a makeover. New serving stations will also be created in the Sir Elton John Stand - which will offer a fast pour service for the brewer’s draught beers.

"We're delighted to have Budweiser Brewing Group coming on board with us," said Hornets' Commercial Director Paul O'Brien. "It's a fantastic combination to have these iconic brands joining our draught options, alongside our cask favourites from just down the road."

He added: "I'd like to thank Budweiser Brewing Group for agreeing to work with the Club's long-time ale provider Tring Brewery - allowing this iconic local favourite to continue here at The Vic."

Budweiser Brewing Group On-Trade Sales Director JD Thumelaire said: "Our brands have had a long association with football, so we’re delighted to be partnering with Watford FC. After a year like no other, we know people are eager to come back to their beloved Vicarage Road, and we are excited to be playing a lead role in enhancing the Premier League match-day experience at the stadium with our portfolio of premium beers."

The Premier League season kicks off at Vicarage Road with the visit of Aston Villa on Saturday August 14.