Kick It Out’s new logo - shown above - is inspired by the shape of a football, the sport we are most associated with. But it also references a club badge design, which is an important aspect of our brand as we want supporters to wear the Kick It Out logo with pride and engage other sports in our mission.
The logo is deliberately hand-crafted to bring across attitude and energy, as well as a sense of our grassroots beginnings. The ‘IT’ is at the heart of the logo, representing everything Kick It Out stands against, which is all forms of discrimination.
Sanjay Bhandari, Kick It Out Chair, explained: “Our heritage is tackling racism in football, but our scope for the future is to expand our remit to create more inclusive cultures in other sports and tackle every form of discrimination. Today, we run education programmes for academy players, parents and fans and we will be developing our education offering even further in the coming months.
“We will continue to campaign to make sure football is always welcoming – to everyone. We remain committed to supporting people from under-represented and minority communities to make a career in football and thrive. And we will continue to call out discrimination wherever it happens – from your local park, to the Premier League and to your social feed.”