Tom Cleverley and Troy Deeney met with three members of staff from across the club and Trust at the end of last season to discuss the campaign and some of their experiences. Subjects ranged from abuse received by staff during their work, how the team have discussed discrimination and what actions they might take, and players posting on social media.
Their conversations further highlighted the need to keep the We campaign at the heart of our work on EDI (Equality, Diversity & Inclusion) and some powerful clips from those conversations can be heard within this article.
The introduction of the We campaign led to an increase in reports received when compared to 2018/19, from 11 to 20. While the overall number of reports decreased to 12 during 2020/21, mainly as a result of the stadium being closed for all but a handful of games, complaints received relating to social media posts remained at the same level as the previous season, with nine online incidents being reported in total.
Of the 12 incidents reported, all were investigated by club staff and six were reported to – and dealt with – by Herts Police as hate crime. Of those, two supporters went through an educational process which involved in-house meetings using the Watford Welcomes values, which reflect the club’s history and ethos.