Positioned as a challenger brand within the industry, MrQ identifies potential behavioural problems and proactively intervenes, believing the use of technology can help reduce the number of people with gambling-related problems in the UK and is aligned to their core vision, 'To shift the world's perception of what gambling should be - fun'.
"Our business is built on strong values, a set of first principles in which we make all day-to-day decisions on," explains Savvas.
"These include fairness, value entertainment and crafting with care - and these are embodied within everything we do for our players.
"We have a responsibility to make sure that we don't just adhere to regulations but that we go above and beyond the call of duty. This is where the technology and data come into everything we do. We have built our business and reputation entirely on openness, honesty and care."
Watford FC's Commercial Director Paul O'Brien said of the partnership: "The MrQ agreement is a very strong financial deal for the club and it also has longevity.
"MrQ has impressive roots in the local area and shares great synergy with our club values. As a Hertfordshire-based business, they are looking to impact really positively in the community."
See below to watch both Savvas and Paul talk about this exciting new partnership.